Massaging The Message Kimbal Quist Bumstead, Siro Carraro, Dagmar Dost-Nolden, Michael Hutchison, Carolina Khouri, Andrew McDonald, Gary William Myatt, Marie-Therese Ross, Annie Zamero

The Magma Group seek to examine to what extent Marshall McLuhan’s well known phrase ‘The Medium is The Message’ applies to fine art. This is explored in their exhibition of paintings and sculpture. McLuhan said ‘Societies have always been shaped more by the nature of…media…than by the content of the communication’. However The Magma Group ‘…whilst not denigrating the role of medium in the ultimate work, credit other aspects with having equal input…in the transmission of its message…’ says art writer/critic Anna McNay. She further points out that the group believes ‘…expressive use of feeling,…’  a well developed idea and ‘…sensitive ..handling of the artist’s medium’ are all necessary to get the artist’s message across. McLuhan says ‘All media work over us completely. They are so pervasive…that they leave no part of us untouched,,,The medium is the massage’. McNay feels this re definition or pun on McLuhan’s  original phrase is highly appropriate when applied to fine art.